I first started working at 64Hydro, a household goods retail company from Delaware, in January 2021 as a Content Marketing Coordinator. My main task was managing and creating content for the company’s social media platforms (Facebook, Instagram, Pinterest, etc.) Later that year, I was promoted to the position of Email Marketing Specialist, in charge of creating email campaigns. I was also the one in charge of the 64Custom team, a small brand under the 64Hydro group.

Here are some of my achievements in the third quarter of 2021 working with 64Hydro:

• Increased 64Hydro’s Instagram followers from 2,000 to 15,000 followers.

• Increased the company’s newsletter average Open Rate from 9% to 25%; average Click Rate from 2% to 12%.

• Created and managed more than 40 email marketing campaigns.

• Developed an email marketing strategy that achieved 25% margins and brought in more than $350,000 revenue during the holiday season.