A snapshot of my professional experiences, education background and technical skillset.
WORK EXPERIENCES
Marketing Coordinator | HotSpot, Arcadis IBI Group (Fredericton, NB)
May 2023 - Present
Digital Marketing Coordinator | Terra Insights (Fredericton, NB)
May 2022 - November 2022
Creative Content Director | UNB BAUS (Fredericton, NB)
October 2021 - May 2022
Email Marketing Specialist | 64Hydro (Delaware, US)
Jan 2021 - August 2021
Content Marketing Intern | HighCommerce LLC. (Hanoi, Vietnam)
July 2020 - December 2020
SEO Copywriter | Nhanh.vn (Hanoi, Vietnam)
November 2018 - April 2019
EDUCATION
The University of New Brunswick (January 2021 - May 2023)
Bachelor of Business Administration (Marketing Major) | Fredericton, NB
Took additional courses in Digital Media (including Media Design, Film Production, and Digital Publishing Production) in my last years to broaden my skillset to pursue a career in Digital Marketing.
Participated in X-Culture Competition in Cross-Border Business: collaborated with 5 other international students to develop a market entry strategy for a local company (see certificate here).
Foreign Trade University (September 2018 - April 2020)
Bachelor of Business Administration | Hanoi, Vietnam
TECHNICAL SKILLS
MARKETING:
Marketing Automation: HubSpot Marketing Hub, Salesforce Pardot, MailChimp, Klaviyo, Sprout Social, Loomly, Tailwind
Paid Advertising: Google Ads (Search & Display); Social Ads (LinkedIn; Facebook; Instagram; Pinterest)
Marketing Analytics: Google Analytics, LinkedIn Insights, Facebook Analytics, SEMrush, Ahrefs
Graphic Design: Adobe Creative Suite (Photoshop; Illustrator; In Design; Premiere Pro), Canva
SEO & Landing Page Design: Unbounce, WordPress
OTHERS:
Communication & Task Management Tools: MS Office, Slack, Notion, Wrike
Languages: English (Bilingual Proficiency), Vietnamese (Bilingual Proficiency), German (Intermediate Proficiency)
Want to know more? Get in touch with me and find out for yourself!