Marketing strategy meets creative execution.
I'm Ken Dinh, a marketing professional working across product marketing, digital acquisition, brand development, and integrated campaigns. I combine analytical thinking with creative execution to deliver measurable results.
PRODUCT MARKETING / DIGITAL GROWTH / BRAND STRATEGY
01 / Selected work
Strategy in practice.
A selection of projects where strategy, creativity, and execution came together.
Brand development / Growth marketing
Sam Outdoor Living
Building an Australian outdoor living brand from the ground up, from its identity and website to content and paid acquisition campaigns.
View case study ↗
B2B product marketing / Demand generation
HotSpot Parking
Connecting parking technology with municipal, university, and business audiences through content, webinars, and sales enablement.
View case study ↗
Email marketing / Campaign optimization
64Hydro
Developing email and social campaigns for a consumer brand, with a focus on content, audience engagement, and campaign performance.
View case study ↗02 / Expertise
What I bring to the table.
Product & brand strategy
Positioning, messaging, brand development, and sales enablement that make a product's value easier to understand.
Growth & performance marketing
Paid campaign planning and optimization across Google, Meta, and LinkedIn, supported by relevant landing pages and clear measurement.
Content & campaign development
Integrated campaigns, case studies, webinars, and email content built around the audience and the business objective.
Analytics & automation
Campaign reporting and email workflows using tools including Google Analytics, Salesforce Pardot, HubSpot, and Klaviyo.
03 / Experience
Across markets.
Across disciplines.
OMISTA Credit Union
Marketing Coordinator
Brand storytelling, financial product campaigns, and digital member experience.
Sam Outdoor Living
Marketing Executive · Remote, Australia
Brand identity, website development, content, and lead generation.
HotSpot / Arcadis
Marketing Coordinator
B2B product marketing, demand generation, and sales enablement.
Terra Insights / Measurand
Digital Marketing Coordinator
Technical content, webinar promotion, and digital campaigns.
64Hydro
Email Marketing Specialist
Email campaigns and social content for consumer audiences.
04 / A little about me
Curiosity drives
the work.
I enjoy understanding why people make decisions and finding creative ways to connect with them.
Originally from Haiphong, Vietnam, I studied marketing at the University of New Brunswick in Canada. My work spans North America and Australia, across financial services, technology, construction, and consumer goods.
Outside work, I'm usually thinking about films, technology, or my next creative project.
More about me ↗Have an opportunity in mind?
Let's make something
worth talking about.
Interested in working together or discussing an opportunity? I'd love to hear from you.
kendinh2704@gmail.com ↗LinkedIn ↗View resume ↗