Building A Brand From Scratch: Sam Outdoor Living
In 2024, Sam Outdoor Living came to life, bringing top-tier outdoor structures to homeowners and businesses.
It all started with an idea—one that my friend Jimmy and I had been tossing around for a while. Jimmy, with his expertise in construction and high-quality materials, had the technical knowledge, while I had a background in marketing and branding. It was a perfect match. Our focus was on insulated patio roofs, Colorbond pergolas, opening roof systems, Flatdek patio roofs, sunrooms, and decking options—all designed to transform outdoor spaces into stylish, functional areas.
As the Marketing Executive for this newborn company, my role was clear from the start:
• Building the brand: I developed our visual identity, messaging, and online presence to ensure we stood out in the market.
• Generating leads: Running Facebook ad campaigns focused on lead generation, bringing in customers interested in our patios.
• Creating content: Managing social media, crafting daily posts, designing flyers, and writing case studies that showcased our expertise.
• Website development: Overseeing the website design, building our CMS for case studies, ensuring potential clients could experience our online home in the smoothest way possible.
What started as a simple idea turned into a growing business.
Every successful project reinforced why we started—helping homeowners and businesses create beautiful, functional outdoor spaces that enhance their way of life. And as Sam Outdoor Living continues to grow, so does my passion for making our brand thrive.